Helpful Marketing Tips for Busy Entrepreneurs

Like most business owners, you’re a busy person and at times it’s downright impossible to wear all the hats you need to wear in order to make your business successful. We’re here to make your life simpler and this article is going to offer some tips on areas that are no doubt time consuming for you.

Internet Marketing:

What are you trying to accomplish with your online presence? What do you want to do with your website? The answer here is to drive more traffic, but how? When you have developed your marketing plan and begin implementing it, start with one goal. Maybe it’s to get your phone ringing more then make your marketing efforts around reaching that goal.

Set goals – Setting goals for your business is important – but how do you know if you’ve reached them? Set goals are only as good as the plan you have in place to measure them. How are you measuring your business goals?

Competition – Know what your competition is doing. Visit their website and online forums. What are others saying about them?

Blogging – If you aren’t blogging yet – start! A blog is a simple and quick way to begin establishing yourself as an expert in your field, driving traffic to your site and increasing your bottom line.

Social Media in Your Business

There is no question that social media has forever changed the business of doing business. It has changed the way we operate on a daily basis and how we deal with clients, customers and prospects.

Social media reminds us that our grandpa’s way of marketing is no longer a viable way to get your business noticed. Today’s consumers no longer fall for (or even want any part of) the “hard sell”, they want to know that the business they are dealing with – big or small – has a human side that they can learn to know, like and trust.

The best way to establish that “know, like and trust” factor is to reach your customers, clients and prospects on their level. Establish your online presence, reach out and be social!

Email Marketing

If you’re doing it the right way, email marketing can allow you to build a list of interested and responsive readers who look forward to getting your email every time.

But email marketing is more than just throwing together an email and sending it out haphazardly. The process, while simple, once on a set schedule, does take a little effort to put together. You will need to first choose a third-party provider that will help you reach your readers on a schedule. You will also need to know the “rules” of email marketing – no profanity, making sure your message is supported by multiple email clients and that your readers have opted in to receive your emails and that you aren’t sending spam.

The most important thing to remember when it comes to these marketing tips and your marketing efforts as a whole is to be consistent. Marketing is a marathon not a sprint – take your time, do it right and you will come out on top!

Top 10 Network Marketing Books Every Home Business Entrepreneur Must Read

Entrepreneur Bootstrapping Business Idea – Develop a Resume Writing Company

The job market is worse than it has been in years. People that have maintained long-term employment for decades are now back in the job market and college grads need every chance they can get. By developing a resume writing company, you and your associates will take all the necessary information from your clients and create resumes that are directed at the jobs they are trying to get. Read on to find out more.

This is a business that requires a lot of presence on-line. You will need to do a lot of on-line advertising on career sites and social networking sites.  By developing an on-line presence, you will be able to operate this business from anywhere.

You will need to create a web site where the person will enter all of their personal information, job history, and all other relevant items related to their resume. The business can be very template driven, where you can change the look of the entire resume in just a few clicks. If you really want to get automated, you could have the resume created automatically fort the client with tons of templates, discussion boards, and suggestions for better results.

This type of business is very conducive to obtaining a monthly subscription, or possibly you charge for 6-month blocks with unlimited resume updates in that time. You will also need to have some sort of call center, or trouble-shooting system for people that have not yet received their resume.

You could expand this business into report writing and cover letter authoring. By creating all of these items in one place you can develop package pricing and a la carte as well. This is the type of business where you will need to track the success of the clients and use those with an excellent job, in a short time, as testimonials for the site.

How Can Busy Entrepreneurs Recognize and Solve Business Problems?

What Are You Missing? Start-up executives can become too close to the project, to busy managing the minutia, and stretched too thin due to lack of staff, time and financial resources to notice the flaws in their plans. In most cases, the work is extremely hard and requires numerous, long hours that turn into days and then turn into months. It becomes difficult for the Founders, and executives to stay focused on the critical tactics and strategies necessary to lift their company to the next phase in growth.

Meetings with trouble-shooting Consultants or venture Coaches can help Founders navigate through the challenging times and rough waters of launching a startup. Experienced Consultants know how to walk the fine line between enthusiastically recognizing the business model and market potential while offering critical consulting advice and strategic planning. Founders need to recognize that the Consultant’s analysis and criticism is a strategic necessity for the realization of the company’s short term and long term potential. Moreover, a good Consultant will be able to quickly assess the strengths and weaknesses of the plan and zone in to recognize the problems or blockages – good Consultants are natural trouble shooters and problem solvers. Founders need to recognize when their plans are not being realized and take the risk by hiring and paying for an outsider who can become a part-time addition to the company’s strategic capital.

In a recent meeting with confident and enthusiastic Founders of a promising startup business, let’s call it The Glick Company, and myself (a business venture consultant), it became evident that the Glick’s Founders were overlooking and not performing on several critical issues in their plan.

In this case, the Glick executives had an incomplete product launch and capital strategy. They were busy working on the product refinements and hoping for one large customer that they were not paying attention other critical problems. Collectively, the Founders could not “see” some of the problems that were blocking the progress of their company. One of the two Founders determined outside advice was critical for the company to reach its potential. Many of the strategic pieces were in place, but the firm lacked the cohesive tactical and execution plan in several areas.

After a meeting and several telephone calls, the consultant identified that the Glick Founders had not tested the product in the marketplace, put together any other pricing or marketing strategies (besides the one large deal), did not have a strong capitalization plan in place and were not aware of how to take advantage and re-position their strengths for an upcoming investors meeting. There were workable solutions to their challenges, but it took an outsider to recognize the challenges and provide a vision and a plan for the executive management team to follow.

During the two hour meeting between the Glick Founders and the Consultant, the payoff was recognizing what was not working and how to avoid additional, future problems.

The meeting ended with several new ideas, plans and strategies for the Glick team to implement. The product was to be tested in the market place; the Founders would have very useful and accurate feedback from a qualified focus group. Marketing materials outlining the features and benefits of their product were going to be developed. The Glick sales team was to begin marketing the product to the top 1000 qualified buyers to try to obtain Letters of Intent and fill the manufacturing pipeline. Back up manufacturers in place were to be found and pricing guidelines and models were to be implemented. We determined ways to best present the company, the team strengths and the progress at an upcoming investors meeting to ask for additional capital investments. Each of the solutions became milestones towards the progress of launching the product in the marketplace.

Would this outcome have been the same without hiring a Consultant or a Coach? It is hard to say, but the Glick team was extremely pleased with the time and money spent working through some of their strategic challenges and determining new solutions to existing problems. Within a week after the meeting, I received a email from the Founder stating that the investor meeting went well and additional capital was raised. This was the best news I could hope for….